Whether you have a solo enterprise, mid-sized business or part of a franchise within a bigger organization, brand awareness is just as important to your growth as it would be essential for any big corporation. You may think building your brand awareness right now is a waste of resources, because you are just an entrepreneur or self-employed business owner but this is quite the opposite of the truth. Michael Brown from Semalt Digital Services shares the insight on how online branding will raises your visibility and foster business development.
Building a brand is important for establishing a connection with customers. People tell others about the positive experience, therefore the word-of-mouth spreads and fosters your business development. The buzz will make your business bigger, and, perhaps, you will gain the attention of media.
Behind it all, is you. As the founder of the company, you are the CEO and the face of the organization. Your business can become as big and successful as you want it to. Some people dream of this type of success, while other individuals prefer to keep their company small and manageable. Either way, the main reason to implement a recognizable brand is because customers will associate your services or products with YOU, as an individual.
Think of many great personalities, that once started small, have risen to the top by building a strong brand. Think of Colonel Harland Sanders of KFC, a chicken fast-food franchise that began in a small cafe in Kentucky in the U.S. in the 1930’s and then expanded to the UK and Ireland in 1965 as part of what had become a massive franchise. Yet, the real person behind it all, “The Colonel” is the face and behind the company. As a result, KFC’s branding is highly successful because of his superior product, distinctive personality, trustworthy promises and guarantees. Plus, their catchy “Finger Lickin’ Good” phrase made a memorable tagline that reeled people in.
How can you raise your individual profile by creating a strong brand?
Get straight to the point with a powerful phrase and logo. By using as few words only, you must convey the message of what your business stands for.
These days, anyone can set up a website that makes their company seem larger than it really is. Sometimes that is a good thing, depending on whether you offer products or services. Study your competitors and their branding strategies, then write down several ways you could outsmart them.
Creating an online brand to raise your profile can be done through:
- Promotions and advertising
- Compelling visual aids – either photographs or artwork, graphics
- Public relations
- Emailing campaigns and newsletters
- Clever taglines
- Top-notch support and communications
Branding is a strategy. It is the way to tell your customers that your service or products are worth using. Branding online requires a consistent approach. Combination of visual and contextual experience presented online reflects your face as an offline company. As an entrepreneur or small business owner, you will find it beneficial to market your business under the name of recognizable brand.